So you’re all probably wondering why we have taken the business focus away from our online store?! After a couple of years of dipping our toes into the e-commerce sector, we gathered one impressive result – most of our targeted audience ventured in store even after browsing our website.
At The Running Edge we pride ourselves on the service and the knowledge that we deliver to our customers & feel that this is where our business values really lie.
It’s a big game-changer having shoes that suit your personal make-up such as your gait & foot type & essential to establishing a “happy relationship” with your feet when running. Once we find a collection of shoes that are well-suited to your feet we can then start to consider other intrinsic factors such as muscle fatigue and “niggles” when selecting your shoes for your chosen activities – something that we’re simply unable to deliver online.
And this is where we say hello to our little blog.
We all know fitness is a journey and it really doesn’t have to suck, it’s not all about the numbers and you’ll hit some pretty epic speed bumps along the way & sometimes all you need is to know that someone else is probably hitting those same speed bumps. We also know that not all of you can make it in store for a simple chat.
This is where we come in with our blog to give you a whole lot of motivation with a dose of knowledge. We will be covering topics like those pesky shin splints, planter fasciitis or never-ending blisters. You’ll be able to read all about tried and tested products, get the low-down on local events and training tips from successful local athletes. And not to forget those feel-good inspiration stories!